Frankly This Wine Was Made by Bob

Frankie & Mo's (Wine Bar & Bottle Shop) and Frankly This Wine Was Made by Bob (wine brand) are near and dear to us at Abundance Media. As a small, family-owned bottle shop and winemaking operation, their approach to natural wine is raw: nothing added, nothing removed.

They came to us to support a short reel showcasing their brand for Raw Wine Fest 2025. The concept was simple but deeply true to who they are. A day in the life, following winemakers Bob and Tom as they prep the wine bar, restock the bottle shop, and prune the vines by hand in the Megalong Valley. Their approach is humble, holistic, and human.

We've also supported them with menu photography for their rotating menu, a continually evolving experience driven by their chef in residency program, which brings in guest chefs for a few weeks at a time. The food changes, but the strong local wine presence stays constant.